Scanlon.Louis is a strategy and marketing outsourcing firm that specializes in driving brand and business growth.

Jim Lanzalotto, Principal of Scanlon.Louis, is an award-winning marketing and eBusiness leader with nearly 25 years of direct, leading-edge experience for some of America's highest-impact B2B brands.

He started Scanlon.Louis with the fundamental belief that -- regardless of the economic environment -- companies need outsourced marketing services to enhance their existing resources.

Jim’s background is ideally suited for this venture. For Yoh, a unit of Day & Zimmermann and a market-leading provider of talent and outsourcing services, Jim was instrumental in cementing the company's reputation as an innovative click-and-mortar business and high-value service provider. And his team produced the best marketing programs in a $130 Billion industry in 2006 and 2008, winning the Communications Award in the VOICE competition.

For the American Staffing Association, he led a team of peer marketing executives to brand a $130 billion industry with breakthrough thinking and sharp creative execution.

At Conrail, he built a brand that redefined an industry. And led a team that doubled sales of a key business unit.

He has also architected innovative customer-centric programs. Peppers & Rogers commented that The Customer Wave, Day & Zimmermann's approach to CRM, "lays the foundation for distinct differentiation in the marketplace."

Jim has also been recognized for his expertise in innovating unique and compelling new products and go-to-market strategies. The Yoh Exchange, an online marketplace, won an ASUG Impact Award for product innovation in the SAP ecosystem. And for Rosenbluth, the corporate travel leader, he built a series of new services in interactive and virtual travel that paved a unique path in a hypercompetitive industry.

Jim is a sought after writer and speaker on the economy, customer relationships, eBusiness and technology and marketing integration. In the past few years, he has spoken on these topics to groups such as The Conference Board, Staffing Industry Analysts, National Investor Relations Institute, Americas SAP Users Group, the Australian Business Travel Association and FOX News.