Raising the profile of an emerging technology company.

A fast-growing tech services company in Silicon Valley lacked the market profile it needed to further propel its growth. And its sales force needed tools to develop new opportunities.

Challenges:

• Low market profile
• Lack of messaging strategy
• Unfocused marketing programs 

Scanlon.Louis Approach:

Working directly with the CEO, we built a singular messaging strategy with customized approaches for each key audience and then implemented with dozens of individual internal and external branding programs. The relationship subsequently expanded into account planning for major customers and the development of a media relations program that helped to significantly raise the company's profile.

Impact:

• 35% revenue growth in second year of program implementation
• Inclusion in a number of "Best of" lists, which directly led to increased media coverage and significantly improved pipeline development